Context and problem
Disconnected numbers, no review narrative
Leadership relied on disconnected screenshots and inconsistent charts. Numbers did not align, formats varied, and the decision narrative disappeared across tools.
Case study 05 / 05
Executive Data Dashboard for Weekly Business Reviews
144 rows of data. Four executive audiences. Five focused chart decisions.
Approach
One question for each audience
Anneli began with the CEO, VP Growth, Head of Operations, and Data Lead, defining the primary question for each. She aggregated the data, established tokens and chart grammar in Figma, built visualizations in Datawrapper, and used AI-assisted implementation for a browser-based dashboard.
Verified results
A browser-based review tool
- Five chart types, each tied to an executive question
- Non-color encodings and WCAG contrast checks
- Live browser delivery without a software license
- UX specification prepared for handoff
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