Context and problem
Sixty-six coordinated publications
A federal initiative required two core editions and 64 crop- and region-specific booklets to be produced simultaneously for policymakers, investors, agricultural leaders, and farmers nationwide.
Case study 03 / 05
National Editorial Design System for Agricultural Planning
66 publications. 32 states. Built as a production system, not a stack of files.
Approach
The system came before the pages
Anneli designed the system before the pages: a repeatable narrative sequence, grid, hierarchy, visual language, and production logic that separated design decisions from changing content and enabled coordinated batch production.
Verified results
National delivery
- 64 booklets and two core editions delivered on time
- 32 states covered
- 4.2M+ farmers reached
- Unified identity across thousands of pages
Selected views
Evidence from the work
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