Product building and prototyping
Codex, Claude Code, Claude-assisted workflows, Figma Make, GitHub, Visual Studio Code and Vercel support design-to-implementation workflows and functional prototypes.
Visual design consultant
Anneli Torres
20+ years of practice
The designer institutions trust when information must withstand scrutiny.
Senior executive presentation and data visualization designer specializing in C-suite decks, corporate reports, multilingual editorial systems, brand systems and document accessibility.
More than 20 years of work across global finance, government, NGOs and international initiatives. Based in Mexico City and available globally for remote consulting. Founder of Access Lens AI and ThinkToAction™.
Services
- Presentation Systems
- Data Visualization
- Editorial Design
- Accessibility
- AI-Enhanced Design
0
Morgan Stanley AI BluePaper downloads. Covered by Bloomberg & CNBC.
0 in <3 months
Enterprise template system adopted by 200+ consultants. Production time cut by 60%.
0
People reached through Mexico's National Agricultural Plan — 66 federal publications across 32 states.
0
Tren Maya infrastructure communicated across 5 states and 4 languages, including indigenous communities.
One integrated professional practice
Specialized Practice
Each area represents a distinct professional practice supported by real projects, technical depth and measurable outcomes. Together, they form one connected visual communication system.
01Data Visualization DesignDecision-ready charts, dashboards, maps, financial exhibits and reusable visualization systems for complex institutional information.51 Morgan Stanley exhibits, an executive dashboard built from 144 data rows, and national planning maps.
02Executive Presentation DesignC-suite presentations, conclusion-led narratives, executive headlines, information hierarchy, presentation systems and enablement.90% adoption across 200+ users, 60% faster production and 40% less rework.
03Editorial & Annual Report DesignEditorial architecture, typography, multilingual typesetting, long-document production, prepress, digital delivery and accessible source files.Publications reaching 5M+ students and 4.2M+ farmers, including Spanish, Chol, Tseltal and Tsotsil production.
04Brand DesignIdentity, visual language, guidelines, templates, product interfaces and governance across communication channels.Startup Europe Awards across 20+ events, 91 recognized startups and 500+ business leaders.
05PDF Accessibility ConsultingAccessibility-first source documents, PDF remediation, reading order, alternative text, accessible tables and standards-informed QA.Capital Group investor communications, PAC, MadeToTag, NVDA, Acrobat Pro and veraPDF workflows—connected to Access Lens AI.
Case Study 01 / 07
The Investment Grade
Five advisor-facing deliverables across web and print — designed to the same institutional standard a $2.6T asset manager expects from its own brand.
Problem
Capital Group needed advisor-facing portfolio construction content shipped across web and print — three landing pages and two long-form publications. Web surfaces had to land precisely on the firm's component library and brand system. The publications, distributed widely to retail shareholders, had to meet ADA / Section 508 accessibility standards before they could be filed.
Approach
Web pages authored in Figma using Capital Group's institutional component library — brand-compliant by construction, no off-system patterns. Long-form publications built in InDesign with full accessibility production: tagged structure, alt-text on every figure, deliberate reading order, table semantics, and structured-PDF export verified against WCAG-AA.
Results
Five deliverables shipped to institutional standard
3 advisor web pages — 100% brand-library compliant
2 shareholder PDFs — fully ADA / WCAG-AA accessible
Zero exceptions filed against Capital Group brand standards
Accessible PDFs cleared compliance review on first pass
Desktop / Portfolio Construction — 1440
Desktop / Custom Models — 1440
Desktop / PC Consult — 1440
FIG · 01 Three advisor landing pages authored in Figma against Capital Group's institutional component library — no off-system patterns, zero brand exceptions.
Web · 02
Custom Models →
capitalgroup.com/advisor/investments/portfolio-construction/custom-models.html
Case Study 02 / 07
The Precision System
51 exhibits. One financial institution. Zero errors allowed.
Problem
Morgan Stanley needed a definitive industry report via Oliver Wyman — 51 complex data exhibits, rigid brand rules, and a publication deadline measured in days. Raw Excel data arrived unstructured. Every chart required interpretation before a single pixel moved.
Approach
Treated charts as reusable components, not individual illustrations. Built a standardized charting language in Think-Cell before production began — axes, labels, and color logic locked first. Ran a rolling review process to catch errors before they compounded.
Results
2× production throughput
10 → 20 high-fidelity slides per hour
Zero data-transfer errors across all 51 exhibits
25,000+ downloads after publication
Bloomberg and CNBC coverage
Case Study 03 / 07
The Production Engine
66 publications. 32 states. Built as a system, not a stack of files.
Problem
A federal initiative requiring 2 core editions plus 64 distinct booklets — each covering a different crop and region, produced simultaneously, for an audience of federal policymakers, investors, and agricultural leaders nationwide. Manually impossible within the government's deadline.
Approach
Designed a system before designing a single page. Built a Master Narrative Framework with an identical user flow across every booklet — Introduction → Regional Data → Crop Specifics → Future Projections — decoupling design from content so batch production became possible.
Results
4.2M+ farmers reached
64 booklets + 2 core editions delivered on time
32 states covered
2,662 organic social followers via complementary campaign
Unified brand voice across thousands of pages
Case Study 04 / 07
The Shift
200+ consultants. One standard. No enforcement required.
Problem
Decentralized teams producing off-brand, visually inconsistent reports — driving rework hours and eroding brand authority. Consultants treated design guidelines as a hindrance to speed. Strict rules had been tried. They had not worked.
Approach
Changed the governance model from policing to enabling. Made the right way the easiest way. Built guidelines that explained why each choice made the message land better — not just what to do. Gave teams pre-built assets that required minimal effort to populate.
Results
90% template adoption
200+ consultants and designers onboarded
60% reduction in production time
40% reduction in rework cycles
Teams now self-serve — no designer dependency
* Templates and training materials are proprietary to the client. Available for private review upon request.
Case Study 05 / 07
The Range
Ten publications. Four countries. No template inherited once.
Problem
Every engagement started from zero. Each client — a government agency, a multilateral institution, an NGO, a university press — brought a different audience, a different content density, and a different definition of professional. The challenge was not styling. It was inventing a complete visual language for each project from scratch.
Approach
Before layout, map the reader's journey. Build a grid that carries dense text chapters and full-bleed image spreads within the same document. Calibrate a typographic hierarchy for 100+ page reading sessions. Match every chart and infographic to the editorial tone of the publication. Deliver a documented style guide so the client owns it after handoff.
Results
10+ publications delivered
Four countries — Mexico, Central America, Colombia, United States
Clients: SADER · IICA · Verité · SEP · Casa Chata
100% brand compliance on every institutional engagement
Case Study 06 / 07
The Deck
Board-ready. Deadline-proof. Not one brand exception.
Problem
Consulting presentations break when slides from different contributors are assembled without a governing visual logic. Executive and board audiences read headlines — not bullets. A single misaligned axis or broken font signals that the argument itself is not under control.
Approach
Start with the narrative before opening PowerPoint. Identify what decision the deck needs to enable — then build backward. Lock modular layouts with fixed zones for headlines, data, and support. Standardize chart logic across every figure. Every headline carries the argument. Every visual proves it.
Results
71% of campaign webpage conversions
Promoted to Senior Presentation Designer in under one year
Exceptional Team Award — Q3 2024, BLSC
"Clean, precise, and very on-brand" — executive stakeholder
Zero brand compliance issues across all client deliverables
Case Study 07 / 07
The Signal System
144 rows of raw data. 4 executive audiences. 5 chart decisions. One live dashboard published on the internet.
Problem
Aurora's leadership team ran weekly business reviews from disconnected screenshots and ad-hoc charts across different tools. Numbers didn't align, formats varied, and the narrative got lost before any decision was made.
Approach
Started with the audience — CEO, VP Growth, Head of Operations, Data Lead — each with a different primary question. Aggregated 144 rows of raw data in Excel using pivot tables. Designed the complete visual system in Figma — color tokens, typography scale, chart grammar, narrative flow. Built each chart in Datawrapper with clean aggregated data. Used AI to generate the interactive dashboard code. Published via GitHub and Vercel.
Results
5 chart types, each answering one specific executive question.
CEO reads the full story in under 5 seconds
Accessible — non-colour encodings, WCAG contrast checked
Live URL — opens in any browser, no licence required
Full UX spec included for system handoff
Selected work
Twelve more projects across financial services, consulting, government, and education. Twenty years of institutional output, condensed. Explore Anneli’s complete design and accessibility practice.
Design judgment connected to implementation
AI-Enabled Design, Product and Workflow Strategy
I use AI-assisted design and implementation tools to move from communication strategy and information architecture to working prototypes, structured content systems and digital products. My role connects design judgment, accessibility, product thinking, prompt architecture and technical implementation—not traditional software engineering.
Content and knowledge architecture
ChatGPT, Microsoft Copilot Studio and structured prompting support content models, governed knowledge systems, learning pathways and reusable information architecture.
Accessible product operations
Figma, Adobe Creative Cloud, Supabase, Stripe and accessibility automation support SaaS product strategy, interface design, workflow architecture and AI-output evaluation.
Products grounded in professional practice
Founder-Led Products
Access Lens AI applies my document-accessibility methods to PDF screening, reporting, remediation services and learning. ThinkToAction™ turns my executive-communication methods into a launched knowledge, practice and AI-mentored decision system. Both products draw on more than 20 years of professional work.
01 / Live now
Access Lens AI
Built from my document-accessibility practice, Access Lens AI is an AI-assisted platform that screens PDFs for potential accessibility issues and supports more structured WCAG- and PDF/UA-aware workflows. It connects screening, standards-informed reporting, professional audit and remediation services, and practical learning resources without claiming automatic certification or guaranteed compliance.
02 / Live now
Executive Communication · Decision Practice
ThinkToAction™
ThinkToAction™ transforms more than two decades of experience in executive presentations, information architecture, editorial systems, data visualization and visual communication into a structured digital learning and practice system. I designed the product strategy, methodology architecture, UX, visual system, knowledge structures and AI-assisted practice experience, and implemented the product through an AI-assisted development workflow using Visual Studio Code, Codex and Claude Code.
Live · thinktoaction.com
ThinkToAction
Executive Communication · Decision Practice
ThinkToAction™
A launched practice system that moves professionals from complex thinking to structured communication and decision-ready action — combining a proprietary Framework, canonical Atlas, Handbook, realistic Practice Studio and an Executive Mentor AI coach. Think clearly. Communicate what matters. Move decisions to action.
- 32 canonical Framework Objects across 4 domains
- The Atlas — canonical knowledge and taxonomy system
- The Handbook — structured reference learning
- Practice Studio — realistic communication exercises
- Executive Mentor — AI-assisted coaching and feedback
- 30-Day ThinkToAction Program and reusable Toolkit
Product & UX strategy · Learning & methodology architecture · Design systems · Accessibility · AI product design · AI-assisted development
Live product · thinktoaction.com
Its four-domain Framework—Thinking, Organizing, Communicating and Delivering—connects the ThinkToAction Framework™, Atlas™, Handbook™, Practice Studio™, Toolkit, 30-Day Program and Executive Mentor to move professionals from judgment to decision-ready action. I worked directly in the product codebase using Visual Studio Code and AI-assisted development tools, including Codex and Claude Code, to translate product strategy and design systems into a functioning production application on Next.js, Supabase and Vercel.
About
Design judgment across communication, accessibility and products
Practice
For more than 20 years, I have designed the structure behind executive presentations, publications, data exhibits, brand systems and accessible documents. I decide what an audience needs first, establish hierarchy and evidence, then build the templates, production rules and review workflow required for accurate, repeatable delivery.
AI Practice
That practice now supports two founder-led products. Access Lens AI applies document-accessibility expertise to AI-assisted PDF screening, standards-informed reports, remediation services and learning. ThinkToAction™, launched at thinktoaction.com, turns executive-presentation, editorial, information-design and training methods into a 32-object Framework across Thinking, Organizing, Communicating and Delivering, with an Executive Mentor AI coach and a 30-Day Program for decision-ready action.
The Consultative Doer Model
I work as a senior individual contributor, consultant and founder. For financial and technical assignments, I determine the evidence an executive audience needs first, select the appropriate chart or information structure, and maintain source accuracy through review and production.
Communication & Systems
Presentation Systems·Executive Communication·Editorial Design·Information Design·Data Visualization·Visual Storytelling·Typography & Layout Systems·Brand Systems
Accessibility
Accessible PDF Remediation·Document Accessibility QA·InDesign Tagging·PAC Checker·veraPDF·NVDA & VoiceOver Testing·WCAG 2.1 AA·Section 508·PDF/UA·MadeToTag
Tools
Adobe Creative Suite (InDesign · Illustrator · Photoshop · After Effects · Acrobat Pro)·Figma·PowerPoint·Keynote·think-cell·Datawrapper·Flourish·Workfront·Monday.com
AI
Claude & Claude API·Claude Code·Codex·ChatGPT·Microsoft Copilot Studio·AI Agent Design·Prompt Engineering & Prompt Architecture·Knowledge Systems & Retrieval Design·AI Product Strategy·AI Output Evaluation & Governance·AI-Assisted Design Workflows·Accessibility Workflow Automation
Development & SaaS
SaaS Development·Supabase·Stripe·Vercel·GitHub·Visual Studio Code
Learning & Knowledge Systems
Instructional & Learning Design·Curriculum & Pathway Architecture·Information Architecture·Taxonomy & Knowledge Graphs·Content Governance·Framework Development·Product Strategy
Experience
Twenty years, institutional scale
Education
- MA in Graphic Design and Editorial ProductionUAM — Metropolitan Autonomous University · 2011 – 2013
- BA in Graphic DesignLa Salle University · 1999 – 2003
Certifications
- Strategic Data StorytellingUniversity of Chicago · 2025
- Data Storytelling and VisualisationEconomist Education · 2024
- Data Visualisation for DesignersRed & Yellow Creative School of Business · 2024
- EF SET English Certificate — B2 Upper Intermediate2025
- LLM/GenAI Business Practitioner & professional developmentLinkedIn Learning · 2025
Languages
- SpanishNative
- EnglishProfessional working proficiency · B2 Upper Intermediate (EF SET 2025)
Services
Design Services
01 / Available now
Executive Presentation, Report & PDF Accessibility Services
Senior visual communication support for financial services, consulting firms, SaaS companies, and international organizations. Engagements cover executive presentations, reports, data visualizations and accessible digital documents, with defined scope, editable source files and documented review points. Projects start at $195 USD.
Every project combines audience analysis, information hierarchy, brand alignment, documented review and hands-on production. Based in Mexico City, working remotely with clients worldwide.
Executive Presentation Design
Custom presentation design for finalized or developing content — from focused slide redesigns to high-stakes investor, board, and C-suite communication.
Additional slides, extensive copywriting, complex data visualization, motion design, rush delivery, and multiple presentation formats are quoted separately. Final scope is confirmed after reviewing the content.
Editorial Design & Data Visualization
Editorial and information design for dense, technical or data-rich publications. Scope can include content architecture, hierarchy, charts, multilingual typesetting, source-document accessibility, prepress and digital delivery.
Additional pages are typically $85–$110 per page, depending on complexity. Complex charts, maps, infographics, extensive tables, multilingual production, accessibility remediation, and major content restructuring are quoted separately.
PDF Accessibility Services
Pricing depends on document complexity, source quality, forms, tables, and required standards.
Minimum remediation project: $500 USD. Final pricing is confirmed after the source document and complexity are reviewed.
Accessibility services support compliance-readiness but do not constitute legal advice, certification, or a guarantee against third-party claims.
Add-ons
- Custom chart / data visualization +$200 USD ea.
- Rush delivery (3–5 days) +25%
- Additional revision round +$120 USD
Why work with me
Senior expertise beyond visual styling
Strategic clarity
I identify the audience, required decision and supporting evidence, then establish the narrative order, hierarchy and visual form.
Data visualization
I create executive-ready charts, diagrams, dashboards, and visual narratives that make dense information easier to interpret.
Systems people can maintain
I build reusable templates, components, chart standards, and design systems that improve consistency and production efficiency.
Accessibility by design
I integrate accessibility into the structure and design process instead of treating it as a final technical correction.
Measurable outcomes
The record, in numbers
20+Years in visual communication and information design
90%Adoption of a presentation and data-visualization system
60%Reduction in production time
40%Reduction in rework
200+Professionals trained in presentation design and chart communication
51Data exhibits produced for Morgan Stanley’s AI Tipping Point BluePaper
25,000+Downloads of that publication
GlobalFinancial, consulting, government, and institutional clients
Engagement
What happens next
- Send the project
Share the file, objectives, audience, deadline, and preferred software.
- Receive a scope review
I review the content, complexity, accessibility needs, and required deliverables.
- Confirm the project
You receive a clear scope, schedule, deliverables, and final quote before work begins.
- Design and delivery
The project moves through the agreed design and revision process, followed by delivery of the final files.
Have a complex communication project?
Whether you need an executive presentation, strategic report, data visualization system, or accessible PDF, send the existing content and I will recommend the most appropriate scope.
Custom scope? Email me directly at annelidaniela@icloud.com
Journal
Notes from the practice
Field notes on accessible documents, presentation systems, AI-assisted design, and the craft of communicating complex information.
FAQ
Questions buyers ask
Have a project? Let's talk.
Direct
- annelidaniela@icloud.com
- Book a 30-min intro call →
- Mexico City
Portfolio & Network
Available For
- Consulting projects
- Full-time roles
- Available globally