:root {
  --cream: #edebe6;
  --paper: #f4f2ec;
  --ink: #0c0c0a;
  --muted: #62615d;
  --line: #c9c7c2;
  --red: #c9002b;
  --white: #fff;
  --max: 1240px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: Barlow, Arial, sans-serif;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
}

a {
  color: inherit;
  text-underline-offset: 0.2em;
}

a:hover {
  color: var(--red);
}

a:focus-visible,
button:focus-visible,
input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline: 3px solid var(--red);
  outline-offset: 4px;
}

.wrap {
  width: min(var(--max), calc(100% - 80px));
  margin: auto;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgb(237 235 230 / 94%);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}

.nav {
  min-height: 68px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}

.brand {
  text-decoration: none;
  font-weight: 700;
  white-space: nowrap;
}

.brand span {
  color: var(--muted);
  font-weight: 400;
}

.nav-links {
  display: flex;
  flex-wrap: wrap;
  gap: 22px;
}

.nav-links a,
.eyebrow,
.kicker {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-decoration: none;
}

.eyebrow a {
  text-decoration: none;
}

.hero {
  padding: clamp(72px, 9vw, 132px) 0 84px;
  border-bottom: 1px solid var(--ink);
}

.eyebrow,
.kicker {
  color: var(--red);
  margin: 0 0 18px;
}

.hero h1 {
  max-width: 1120px;
  margin: 0 0 30px;
  font-size: clamp(3rem, 7vw, 6.7rem);
  line-height: 0.94;
  letter-spacing: -0.045em;
}

.hero .lede {
  max-width: 850px;
  margin-bottom: 0;
  font-size: clamp(1.13rem, 1.8vw, 1.45rem);
}

.meta-line {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin: 30px 0;
}

.meta-line span {
  border: 1px solid var(--line);
  padding: 8px 12px;
  font-size: 0.84rem;
}

.actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 30px;
}

.button {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  background: var(--ink);
  color: var(--white);
  padding: 12px 18px;
  text-decoration: none;
  font-weight: 700;
}

.button:hover {
  background: var(--red);
  color: var(--white);
}

.button.secondary {
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--ink);
}

section {
  padding: 76px 0;
  border-bottom: 1px solid var(--line);
}

h2 {
  max-width: 930px;
  margin: 0 0 26px;
  font-size: clamp(1.9rem, 3.2vw, 3.25rem);
  line-height: 1.02;
  letter-spacing: -0.035em;
}

h3 {
  margin: 0 0 12px;
  font-size: 1.35rem;
  line-height: 1.18;
}

p {
  margin: 0 0 1em;
}

.intro {
  max-width: 850px;
  font-size: 1.15rem;
}

.portfolio-path {
  background: var(--ink);
  color: var(--white);
  border-bottom-color: #333;
  padding: 54px 0;
}

.portfolio-path .kicker,
.results .kicker {
  color: #ff315d;
}

.portfolio-path h2 {
  max-width: 720px;
  font-size: clamp(1.75rem, 3vw, 2.8rem);
}

.portfolio-path p:last-child {
  max-width: 780px;
  color: #d9d8d4;
}

.portfolio-path-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.5fr) minmax(260px, 0.7fr);
  gap: clamp(38px, 7vw, 100px);
  align-items: end;
}

.portfolio-path-links {
  display: grid;
  border-top: 1px solid #555;
}

.portfolio-path-links a {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 16px 0;
  border-bottom: 1px solid #555;
  color: var(--white);
  text-decoration: none;
  font-weight: 700;
}

.portfolio-path-links a:hover {
  color: #ff315d;
}

.grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

.card {
  background: var(--paper);
  padding: 30px;
}

.card ul,
.detail ul {
  padding-left: 1.15rem;
}

.card li,
.detail li {
  margin: 0.35rem 0;
}

.practice-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.visual-proof {
  background: var(--paper);
}

.visual-proof .intro {
  margin-bottom: 34px;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 22px;
  align-items: start;
}

.proof-grid figure {
  margin: 0;
}

.proof-grid figure > a {
  display: block;
  overflow: hidden;
  background: var(--white);
}

.proof-grid img {
  display: block;
  width: 100%;
  height: auto;
  transition: transform 220ms ease;
}

.proof-grid a:hover img {
  transform: scale(1.015);
}

.proof-grid figcaption {
  padding: 14px 0 0;
  color: var(--muted);
  font-size: 0.92rem;
}

.proof-grid figcaption a {
  display: inline;
  color: var(--ink);
  font-weight: 700;
  text-decoration: none;
}

.metric-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(210px, 1fr));
  border-top: 1px solid #444;
  border-left: 1px solid #444;
}

.metric {
  min-height: 150px;
  background: var(--ink);
  color: var(--white);
  padding: 24px;
  border-right: 1px solid #444;
  border-bottom: 1px solid #444;
}

.metric b {
  display: block;
  margin-bottom: 10px;
  color: #ff315d;
  font-size: 2.15rem;
  line-height: 1;
}

.timeline {
  border-top: 1px solid var(--line);
}

.role {
  display: grid;
  grid-template-columns: 190px 1fr;
  gap: 30px;
  padding: 25px 0;
  border-bottom: 1px solid var(--line);
}

.role time {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.05em;
}

.role h3 {
  margin-bottom: 4px;
}

.role .org {
  color: var(--red);
  font-weight: 700;
  margin-bottom: 8px;
}

.venture {
  background: var(--ink);
  color: var(--white);
}

.venture .grid {
  border-color: #333;
  background: #333;
}

.venture .card {
  background: #151513;
}

.detail-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 36px;
}

.tag-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.tag-list span {
  border: 1px solid var(--line);
  padding: 7px 10px;
  font-size: 0.8rem;
}

.results {
  background: var(--ink);
  color: var(--white);
}

.related {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.related a {
  display: inline-flex;
  justify-content: space-between;
  gap: 16px;
  border: 1px solid var(--ink);
  padding: 11px 14px;
  text-decoration: none;
  font-weight: 700;
}

.work-links {
  margin-top: 32px;
}

.practice-list {
  display: grid;
  border-top: 1px solid var(--line);
}

.practice-link {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 24px;
  align-items: center;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
  text-decoration: none;
}

.practice-link > span:first-child {
  display: grid;
  grid-template-columns: minmax(220px, 0.7fr) minmax(0, 1fr);
  gap: 30px;
  align-items: baseline;
}

.practice-link strong {
  font-size: 1.1rem;
}

.practice-link > span:last-child {
  font-size: 1.35rem;
}

.cta {
  background: var(--red);
  color: var(--white);
}

.cta .kicker {
  color: var(--white);
}

.cta .button {
  background: var(--white);
  color: var(--ink);
}

.site-footer {
  padding: 28px 0;
  background: var(--ink);
  color: var(--white);
}

.site-footer .wrap {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.site-footer a {
  color: var(--white);
}

.case-hero h1,
.article-hero h1 {
  font-size: clamp(2.8rem, 6.5vw, 6rem);
}

.case-meta {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--line);
}

.case-meta div {
  padding: 20px;
  border-right: 1px solid var(--line);
}

.case-meta div:last-child {
  border: 0;
}

.case-meta b {
  display: block;
  color: var(--red);
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.story {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 35px;
}

.gallery {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.gallery figure {
  margin: 0;
  background: var(--paper);
  border: 1px solid var(--line);
}

.gallery img {
  display: block;
  width: 100%;
  height: auto;
}

.gallery figcaption {
  padding: 12px 15px;
  color: var(--muted);
  font-size: 0.84rem;
}

.article-list {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}

.article-preview {
  display: grid;
  grid-template-columns: 150px 1fr;
  gap: 28px;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
}

.article-preview h2 {
  font-size: 1.6rem;
  margin: 0 0 8px;
}

.article-preview a {
  text-decoration: none;
}

.article-body {
  max-width: 780px;
}

.article-body h2 {
  font-size: 2rem;
  margin: 2.2em 0 0.6em;
}

.article-body h3 {
  margin: 1.8em 0 0.6em;
}

.article-body li {
  margin: 0.5em 0;
}

.article-body blockquote {
  border-left: 4px solid var(--red);
  margin: 2rem 0;
  padding-left: 1.2rem;
}

.article-body img {
  max-width: 100%;
  height: auto;
}

.skip {
  position: absolute;
  left: -9999px;
}

.skip:focus {
  left: 12px;
  top: 12px;
  background: var(--white);
  padding: 10px;
  z-index: 99;
}

@media (max-width: 900px) {
  .wrap {
    width: min(calc(100% - 40px), var(--max));
  }

  .nav {
    align-items: flex-start;
    padding: 16px 0;
  }

  .nav-links {
    gap: 12px;
  }

  .portfolio-path-grid,
  .practice-grid,
  .grid,
  .detail-grid,
  .story {
    grid-template-columns: 1fr 1fr;
  }

  .portfolio-path-grid {
    grid-template-columns: 1fr;
  }

  .role {
    grid-template-columns: 1fr;
    gap: 6px;
  }

  .case-meta {
    grid-template-columns: 1fr;
  }

  .case-meta div {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
}

@media (max-width: 700px) {
  .wrap {
    width: calc(100% - 32px);
  }

  .nav {
    flex-direction: column;
    gap: 8px;
  }

  .nav-links {
    width: 100%;
    justify-content: space-between;
  }

  .nav-links a:nth-child(3) {
    display: none;
  }

  .brand span {
    color: var(--ink);
  }

  .hero {
    padding: 60px 0 56px;
  }

  .hero h1 {
    font-size: clamp(2.55rem, 13vw, 4.2rem);
    overflow-wrap: break-word;
  }

  section {
    padding: 56px 0;
  }

  .actions {
    display: grid;
    grid-template-columns: 1fr;
  }

  .actions .button {
    width: 100%;
  }

  .practice-grid,
  .grid,
  .detail-grid,
  .story,
  .gallery,
  .proof-grid {
    grid-template-columns: 1fr;
  }

  .practice-link > span:first-child {
    grid-template-columns: 1fr;
    gap: 4px;
  }

  .article-preview {
    grid-template-columns: 1fr;
    gap: 8px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}